We’re from Kota — where food has character.

Bold spice. Real flavour. No shyness.

Fig. 00 · Kota, Rajasthan — where it all starts
Fig. 00 · Kota, Rajasthan — where it all starts *
*  Chapter 01 · Where it began

We grew up eating snacks that made you feel something.

So when we couldn’t find that same magic in packaged food,

we didn’t complain — we built it.

Fig. 01 · EVERY JOURNEY LEFT A MARK
Fig. 01 · EVERY JOURNEY LEFT A MARK *
*  Chapter 02 · The stubborn idea

Two friends. Both CAs. Good jobs, stable futures.

Then one evening — between a disappointing bag of chips and a conversation that ran too long — we asked:

Bold taste. Clean ingredients.
Why is nobody making that?

Nobody had an answer. So we became one.

Fig. 02 · Agam, Shubham and the conversation that ran too long.
Fig. 02 · Agam, Shubham and the conversation that ran too long. *
*  Chapter 03 · How we create

Every batch is made in-house, in Kota. In a kitchen we built from scratch.

Because flavour needs control. Quality needs eyes.

Better grains. Bold seasoning. Tasted obsessively — until it doesn’t just taste good, it feels right.

Drop a kitchen / production photo
Fig. 03 · The test kitchen, Kota *
*  Chapter 04 · The Anyway way

No shortcuts on flavour.

No compromises on ingredients.

No holding back. Ever.

Just snacking made better. By choice, not compromise.

Taste first. Ingredients honest. Health follows — anyway.

*  Chapter 05 · By the numbers

800+

Stores across India

10+

Cities and counting

Every single one built on taste, not marketing budgets. And now quietly on shelves in London, too.

And we’re just getting started

Anyway. More than you expected.

Agam Agarwal and Shubham Mittal, co-founders. Kota, since 2023.